Ctrl-Shift is a business innovation consultancy, specialising in the strategic value of trusted personal data
Remobilising the Nation with trusted Personal Data Mobility
Personal data is a powerful asset in the UK Government’s ‘digital arsenal’ in the fight against COVID-19. Creating the infrastructure to enable the consented and trusted, use of personal data will accelerate the creation and deployment of digital services - services that empower people with the knowledge and confidence to actively participate in the UK’s social and economic remobilisation. Our new report sets out a road map to achieving this.
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Monday 8th of June 2020
The BBC is evolving from an era of mass ‘one-to-many’ broadcasting to an era of personalised media driven by the consumptions patterns of its audiences. This is crystalising in new, personalised versions of BBC. The BBC engaged us to help design personal data policies and practices that differentiate it around trust and customer control of data. We audited the BBC’s draft privacy principles, governance processes, communication strategies and technical architecture, identifying priority focus and providing recommendations which were accepted in full by the BBC.
Aimia is a global operator of loyalty schemes, including the largest UK loyalty scheme Nectar, with extensive customer data skills and assets and a strategic imperative to sustain customer trust around data. We worked with Aimia to identify what opportunities it can seize by entering new ‘Me2B’ markets, identifying where the biggest adjacencies lie in terms of skills and capabilities and what potential revenue streams it could create. Our work is helping Aimia define its strategy in a potentially transformational market.
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We worked with BT’s R&D team to investigate and understand the requirements, business model and international opportunity for an Information Logistics platform that enables the orchestration of multiple streams of real time and static data from a multitude of information providers. We delivered a market assessment and business case for the platform, identifying a clear set of business development opportunities. BT has now launched the platform as part of their BT Trace supply chain capabilities and as the data hub in Smart Cities.
SWIFT’s Digital Asset Grid (DAG) was a prototype for banks to provide a platform for secure peer-to-peer data sharing between trusted people, businesses and devices. Working with 15 major global banks, we translated the platform’s capabilities into a range of business propositions. Said project leader Peter Vander Auwera “Ctrl-Shift has been an amazing partner in the Innotribe R&D phase of the DAG project. They have delivered outstanding quality, been able to envisage the future and pioneer ideas for innovation. Their dynamic yet structured approach coupled with great project and stakeholder management skills has achieved astounding results.”
Ctrl-Shift has been acting as business advisor to the Department for Business, Innovation and Skills for their midata programme, part of the Consumer Empowerment Strategy Better Choices: Better Deals, since its inception in 2011 to mid 2013. The programme encourages companies holding customer data to release this data back to their customers in a portable, re-usable way – so that customers can use this information for their own purposes. As members of the midata Project Board we have been instrumental in helping the government to develop the midata strategy, vision, metrics for success, priorities and a timetable for implementing the programme. In November 2011 twenty six major organisations announced their support for the midata vision and began the journey of enabling transparency, access and control of people’s personal data. In November 2012 the Government announced its decision to introduce a statutory right for consumers to request an electronic copy of data companies hold about them. New legislation may be introduced in the UK in early 2014.
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The midata Innovation Lab (mIL), an extension of the UK Government’s midata programme, was run by Ctrl-Shift on behalf of BIS as an innovation platform to enable safe use of personal information. The Lab brought together a wide variety of datasets (integrated around individuals) for 18 brands, developers and consumer bodies to explore opportunities. We led the design and delivery of the mIL , working with cross-cutting groups to develop three apps which demonstrated the opportunities. The miL’s work is now being progressed by the UK Digital Catapult to support digital growth.
The Department for Digital, Culture, Media and Sport commissioned Ctrl-Shift to carry out global research to build a comprehensive picture of the development of the personal data market, and to evaluate the economic opportunity in mobilising personal data. The resultant report Data Mobility: the Data Portability Growth Opportunity for the UK Economy found that the trusted use of personal data, enabled by Data Mobility can be a vital driver of innovation and growth, and can deliver productivity and competition benefits of an estimated £27.8bn to the UK economy. The report has become a highly influential resource in the global development of Persona Data Mobility Market.
Leading vehicle data platform provider wejo commissioned Ctrl-Shift to study the Connected Vehicle Data market, its use of vehicle and personal data, and the implications of emerging US data protection legislation for market’s growth and governance. The purpose was to provide analysis and perspectives to stimulate informed debate across all key stakeholder groups, and a group of over 50 experts were engaged from industry, data and policy specialists, lobbyists and academia.
The study report Growth of the Connected Vehicle Data Market – the Implications of Personal Data and Emerging US Legislation found that the rise of the connected vehicle has the potential to dramatically shift the economic balance of the automotive industry, and drive entirely new forms of value for business, consumers and society -transforming the design and performance of mobility solutions, and opening-up a rich market for digital services and data commerce.
Liz Brandt is co-founder and CEO of Ctrl-Shift. She currently advises a number of global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services.
Liz Brandt is co-founder and CEO of Ctrl-Shift, her career has spanned 20+ years of business consultancy across numerous sectors. She currently advises a number of global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services. Her career has spanned multiple disciplines including consultancy, digital media, customer service design and strategic marketing. After twelve years with Barclays, Liz moved to the Systems Integrator company Logica, heading up their Sales and Marketing and the development and running of their international CRM business, after which she has founded several companies, including a mobile CRM company, Zishi, and Digital Public, a public sector consultancy developing a consumer-centric digital media service for government.
Since its launch, Ctrl-Shift has been at the forefront of understanding, explaining and shaping the Personal Information Economy(PIE), it has pioneered Me2B digital services and Personal Information Services (PIMS) and remains at the forefront of strategic business consulting in the PIE market.
Roland is a compulsive connector of people and ideas. He works with Ctrl Shift on facilitating complex and collaborative programmes to harness personal data to unlock commercial opportunities and to address social challenges. He is also the founder of Liminal, a collective intelligence community working with the UN, Newton Fund and Wellcome. In addition he leads IOVIA’s European operations, to build people-powered sustainable brands with LEGO, IKEA and Unilever.
Roland is a compulsive connector of people and ideas. He works with Ctrl Shift on facilitating complex and collaborative programmes to harness personal data to unlock commercial opportunities and to address social challenges. He is also the founder of Liminal, a collective intelligence community working with the UN, Newton Fund and Wellcome. In addition he leads IOVIA’s European operations, to build people-powered sustainable brands with LEGO, IKEA and Unilever.
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Tarquin’s career has been centred on two things – building brand reputation and more recently how new business models can create value whilst making a positive impact on society.
Tarquin’s career has been centred on two things – building brand reputation and more recently how new business models can create value whilst making a positive impact on society.
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At Ctrl-Shift he is working with Liz and the team to consider how best to build Ctrl-Shift’s reputation at this exciting time in the development of personal data mobility and its role in society.
David’s passion is in helping businesses deliver their real potential, particularly through customer and sales-led growth strategies. Educated at the University of Manchester and Harvard Business School, he is a Chartered Engineer and Fellow of the British Computer Society design.
David is the Chairman of Ctrl-Shift. He is an expert director of consulting and technology services businesses, with experience serving at board level for several national and international firms, as well as in founding, building and selling his own consulting company. He has extensive experience in business performance transformation, strategy development and delivery and proposition development.
Prior to Ctrl-Shift, David began his career at the IT and management consultancy, Logica, where he worked leading several of the company’s divisions including manufacturing, energy and utilities. He went on to found his own consulting company, Charteris, before seliing in 2011. Since that time he has served on the boards of several companies, as Chairman of H20 Chemicals, Re Energise Ltd and Indigo Blue Consulting, as well as a board advisor to Philpott Black.
David is strongly customer and sales focused with experience in building start-up enterprises into successful consulting brands. His passion is in helping businesses deliver their real potential, particularly through customer and sales-led growth strategies. Educated at the University of Manchester and Harvard Business School, he is a Chartered Engineer and Fellow of the British Computer Society design.
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Sam is an Associate Consultant with a background in design-led innovation and design thinking, and enjoys applying a structured creative approach to business problems, particularly those involving disruptive technology. A specialist in business design and user experience, he has been working in the field for the last four years. He also regularly facilitates workshops of up to 150 participants.
Previously, he developed expertise in materials science, biomedical science and renewable energy finance. He holds Master’s degrees from Oxford University, Imperial College London and the Royal College of Art.
Jonny is a social entrepreneur and adviser on strategy, technology and public affairs. Recent projects with Ctrl-shift have focussed on energy transition and the smart data regulatory landscape. Based in Brussels, Jonny works with businesses, policymakers and civil society to drive accountability and positive social impact through digital transformation. He is Executive Chair at the Internet Commission, which he founded in 2017 and a Visiting Fellow in Media and Communications at the London School of Economics and Political Science.
Jonny is a social entrepreneur and adviser on strategy, technology and public affairs. Recent projects with Ctrl-shift have focussed on energy transition and the smart data regulatory landscape. Based in Brussels, Jonny works with businesses, policymakers and civil society to drive accountability and positive social impact through digital transformation. He is Executive Chair at the Internet Commission, which he founded in 2017 and a Visiting Fellow in Media and Communications at the London School of Economics and Political Science.
His interests in corporate purpose, sustainability and innovation were developed during a 14-year career with Telefónica, where he led on digital trust, brand and reputation across European and global markets. A social anthropologist by training, with an MBA from Henley Business School, Jonny served six years as senior board member and trustee of the Internet Watch Foundation, as well as on the Governing Board of three London schools.
Matt is passionate about the power of personal data to transform businesses and consumers lives. Drawing on his cross-disciplinary experience, he has defined and executed strategies to help both early-stage and corporate businesses grow. His expertise spans strategy, enterprise sales, digital technology, personal data and customer engagement using AI/ML, with an emphasis on the telecom, retail and finance sectors. He has held leadership positions within both corporates and start-ups, including membership of the steering committee which led to the foundation of the Open Banking Implementation Entity.
Matt is passionate about the power of personal data to transform businesses and consumers lives. Drawing on his cross-disciplinary experience, he has defined and executed strategies to help both early-stage and corporate businesses grow. His expertise spans strategy, enterprise sales, digital technology, personal data and customer engagement using AI/ML, with an emphasis on the telecom, retail and finance sectors. He has held leadership positions within both corporates and start-ups, including membership of the steering committee which led to the foundation of the Open Banking Implementation Entity.
In 2016 the research company DataIQ included Matt on their list of the 100 most influential people in the data industry. His work with Department of Culture, Media and Sport was recognised with an invitation to HM the Queens garden party. Matt has previously held positions as Head of Corporate Strategy EE, European Managing Director Flybits, co-founder of the start-up Nanatego and has advised the Greater London Authority on their City Data Strategy.
Jessica is an engagement lead at Ctrl-Shift and is passionate about empowering people through the ethical use of personal data. She has over 15 years of experience helping organisations solve complex problems and a proven track record of finding creative ways to unlock business value, then building strong teams to deliver extraordinary results.
Jessica is an engagement lead at Ctrl-Shift and is passionate about empowering people through the ethical use of personal data. She has over 15 years of experience helping organisations solve complex problems and a proven track record of finding creative ways to unlock business value, then building strong teams to deliver extraordinary results.
Jessica began her career in public relations, helping organisations build brands, navigate crises, and spark conversations. Her focus shifted to new ventures, where she gained extensive operational knowledge through acquiring, integrating, and revitalising businesses. Along the way, she discovered a knack for systems thinking and navigating the ‘art of the possibility’ in the data economy. Her diverse background – spanning commercial development, operations, M&A, and public relations across a variety of sectors – is an asset to clients that want to turn vision into real-world value.
Jessica has successful delivered key engagements for clients in financial services, energy, and the public sector. She holds a Bachelors of Communications from Mount Royal University, Calgary and a Masters of Business Administration, majoring in finance, from the University of Calgary.
Unleashing the trusted use of personal data can ignite explosive growth in innovation, efficiency and productivity. Finding the right path to realising this extraordinary opportunity in a complex and rapidly-shifting market demands expert strategic guidance. This is what we built Ctrl-Shift to deliver.
For over a decade Ctrl-Shift has been a pioneer, innovator and respected authority in the fast-evolving Personal Data Economy. This deep specialisation means that our clients benefit from:
We are trusted by governments and leading businesses word-wide to bring strategic impact to their organisations through trusted personal data.